WordPress database error: [Duplicate entry 'ptthemes_top_pages_nav_enable' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_top_pages_nav_enable', 'Top Header Navigation Settings', 'Wish to activate Top Header Navigation?', 'radio', 'Activate,Deactivate')
WordPress database error: [Duplicate entry 'ptthemes_top_pages_nav' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_top_pages_nav', 'Top Header Navigation Pages', 'Select Pages which you wish to show in Top Navigation', 'pages', '')
WordPress database error: [Duplicate entry 'ptthemes_category_top_nav' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_category_top_nav', 'Top Header Navigation Article Category', 'Select Categories which you wish to show in Top Navigation', 'categories', '')
WordPress database error: [Duplicate entry 'ptthemes_main_pages_nav_enable' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_main_pages_nav_enable', 'Main Header Navigation Settings', 'Wish to activate Main Header Navigation?', 'radio', 'Activate,Deactivate')
WordPress database error: [Duplicate entry 'ptthemes_include_main_nav' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_include_main_nav', 'Main Navigation Pages', 'Select Pages which you wish to show in Main Navigation', 'pages', '')
WordPress database error: [Duplicate entry 'ptthemes_category_main_nav' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_category_main_nav', 'Main Navigation Article Category', 'Select Categories which you wish to show in Main Navigation', 'categories', '')
WordPress database error: [Duplicate entry 'ptthemes_top_home_links' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_top_home_links', 'Top Navigation Home Links', 'Display home link in top navigation', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_main_nav_home_links' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_main_nav_home_links', 'Main Navigation Home Links', 'Display home link in main navigation', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'header_footer_scripts' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('header_footer_scripts', 'Add Scripts', '', 'heading', '')
WordPress database error: [Duplicate entry 'ptthemes_scripts_header' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_scripts_header', 'Header Scripts', 'If you need to add scripts to your header (like <a href="http://haveamint.com/">Mint</a> tracking code), do so here.', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_scripts_footer' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_scripts_footer', 'Footer Scripts', 'If you need to add scripts to your footer (like <a href="http://www.google.com/analytics/">Google Analytics</a> tracking code), do so here.', 'textarea', '10')
WordPress database error: [Duplicate entry 'seo_options' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('seo_options', 'SEO Options', '', 'heading', '')
WordPress database error: [Duplicate entry 'ptthemes_home_title_seo' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_title_seo', 'Home Title', 'Home Title for SEO', 'textarea', '3')
WordPress database error: [Duplicate entry 'ptthemes_home_desc_seo' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_desc_seo', 'Home Description', 'Home description for SEO', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_home_keyword_seo' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_keyword_seo', 'Home Keywords', 'Home keywords for SEO (comma separated)', 'textarea', '10')
WordPress database error: [Duplicate entry 'ptthemes_category_noindex' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_category_noindex', 'Use noindex for Categories', 'Check this box for excluding category pages from being crawled', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_archives_noindex' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_archives_noindex', 'Use noindex for Archives', 'Do you want to index Archives ? This helps in removing duplicate content from being indexed', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_tag_archives_noindex' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_tag_archives_noindex', 'Use noindex for Tag Archives', 'Do you want to index Tags ? This helps in removing duplicate content from being indexed', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'pttheme_seo_hide_fields' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('pttheme_seo_hide_fields', 'Hide SEO Custom Fields', 'Check this to hide the custom SEO fields created in post and page screens', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_use_third_party_data' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_use_third_party_data', 'Use Third Party SEO Plugin', 'Data added to custom fields in post & pages will be used where applicable', 'radio', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_notification_type' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_notification_type', 'Email Notifications Type', 'select Email Notifications options', 'radio', 'PHP Mail, WP SMTP Mail')
WordPress database error: [Duplicate entry 'post_settings' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('post_settings', 'Posts', '', 'heading', '')
WordPress database error: [Duplicate entry 'ptthemes_home_page' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_home_page', 'Home Page', 'Enter Number of post in home page', 'input', '')
WordPress database error: [Duplicate entry 'ptthemes_cat_page' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_cat_page', 'Archive Page', 'Enter Number of post in Archive Page', 'input', '')
WordPress database error: [Duplicate entry 'ptthemes_search_page' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_search_page', 'Search Page', 'Enter Number of post in search page', 'input', '')
WordPress database error: [Duplicate entry 'ptthemes_listing_date' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_date', 'Listing Post Date', 'Display post date in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_tags' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_tags', 'Listing Post Tags', 'Display post tags in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_category' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_category', 'Listing Post Category', 'Display post category in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_comment' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_comment', 'Listing Post Comment', 'Display post comment in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_listing_author' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_listing_author', 'Listing Post Author', 'Display post author in listing pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_date' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_date', 'Detail Post Date', 'Display post date in detail page', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_tags' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_tags', 'Detail Post Tags', 'Display post tags in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_category' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_category', 'Detail Post Category', 'Display post category in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_comment' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_comment', 'Detail Post Comment', 'Display post comment in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_details_author' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_details_author', 'Detail Post Author', 'Display post author in detail pages', 'select', 'Yes,No')
WordPress database error: [Duplicate entry 'ptthemes_pagination' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_pagination', 'Pagination', '', 'radio', 'Default + WP Page-Navi support, AJAX-fetching posts')
WordPress database error: [Duplicate entry 'ptthemes_common_settings' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_common_settings', 'Style & Color Settings', '', 'heading', '')
WordPress database error: [Duplicate entry 'ptthemes_fonts' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_fonts', 'Fonts', 'Choose your site fonts', 'select', 'Verdana, Geneva, sans-serif, Arial, Arial Black, Trebuchet MS, Helvetica, sans-serif, Georgia, Times New Roman, Times, serif,')
WordPress database error: [Duplicate entry 'ptthemes_body_background_color' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_body_background_color', 'Body Background Color', 'Choose your site background color', 'colorpicker', '')
WordPress database error: [Duplicate entry 'ptthemes_body_background_image' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_body_background_image', 'Body Background Image', 'Upload background image from here', 'upload', '')
WordPress database error: [Duplicate entry 'ptthemes_body_bg_postions' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_body_bg_postions', 'Body Background Image Postions', 'Select body background image postion', 'select', 'no-repeat,repeat,repeat-x,repeat-y,repeat-y center top,repeat-y left top')
WordPress database error: [Duplicate entry 'ptthemes_link_color_normal' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_link_color_normal', 'Link Color Normal', 'Select link color normal', 'colorpicker', '')
WordPress database error: [Duplicate entry 'ptthemes_link_color_hover' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_link_color_hover', 'Link Color Hover', 'Select Hover link color', 'colorpicker', '')
WordPress database error: [Duplicate entry 'ptthemes_main_title_color' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_main_title_color', 'Main Title Color', 'Select main title color', 'colorpicker', '')
WordPress database error: [Duplicate entry 'ptthemes_customcss' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_customcss', 'Use Custom Stylesheet', 'If you want to make custom design changes using CSS enable this and <a href="theme-editor.php">edit custom.css file here</a>', 'radio', 'Activate, Deactivate')
WordPress database error: [Duplicate entry 'ptthemes_page_layouts' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_page_layouts', 'Page Layout', '', 'heading', '')
WordPress database error: [Duplicate entry 'ptthemes_page_layout' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_page_layout', 'Page Layout', 'Select page layout', 'select', 'Full Page, Page 2 column - Right Sidebar, Page 2 column - Left Sidebar, Page 3 column - Fixed, Page 3 column - Right Sidebar, Page 3 column - Left Sidebar')
WordPress database error: [Duplicate entry 'ptthemes_bottom_options' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_bottom_options', 'Select footer top', 'select bottom section options', 'select', 'Two Column - Right(one third), Two Column - Left(one third), Equal Column, Three Column, Fourth Column, Full Width')
WordPress database error: [Duplicate entry 'ptthemes_article_setting' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_article_setting', 'Article Settings', '', 'heading', '')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_expiry_disable' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_expiry_disable', 'Disable Article Expiry ', 'Wish to disable article expiry process? If you disable the option, none of article will expire in future.', 'radio', 'Yes, No')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_preexpiry_notice_disable' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_preexpiry_notice_disable', 'Disable Article Expiry Email Notification', 'Wish to disable article pre expiry notification to author? If you disable the option, pre expiry email notification will stop.', 'radio', 'Yes, No')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_preexpiry_notice_days' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_preexpiry_notice_days', 'Number of days Before Pre Expiry', 'Enter number of days before pre expiry notification Email will be sent.', 'select', '1, 2, 3, 4, 5, 6, 7, 8, 9, 10')
WordPress database error: [Duplicate entry 'ptthemes_articlelisting_ex_status' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlelisting_ex_status', 'Article Expiry Status', 'Select the article status after the article expires..', 'select', 'draft, publish, trash')
WordPress database error: [Duplicate entry 'ptthemes_article_status' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_article_status', 'Article Status', 'Select the article status for the article submit..', 'select', 'draft, publish, trash')
WordPress database error: [Duplicate entry 'ptthemes_articlecategory_dislay' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_articlecategory_dislay', 'Add Article page Settings', 'Category display settings', 'select', 'checkbox, radio, select')
WordPress database error: [Duplicate entry 'ptthemes_addarticle_captcha' for key 'item_id']INSERT INTO `wp_option_tree` (`item_id`, `item_title`, `item_desc`, `item_type`, `item_options`) VALUES ('ptthemes_addarticle_captcha', 'Captcha', 'Captcha Validation on Add Article Page', 'radio', 'Yes, No')
One begins to understand, at least on a superficial level, just how significant the potential of data-mining techniques is when one begins to monitor one’s own online habits. For the purposes of this assignment, I kept a log of all of the websites I visited in a single day, and even I was surprised by how much of a paper trail I was creating about myself. I was still more surprised by the fact that I could see how some of the information I was leaving behind with every keystroke was used to customize my online experience during my next visit to a particular site. Some of the sites that I visited on the day when I kept the log included the travel website www.expedia.com, the mega-online retailer,www.amazon.com, the movie rental site www.netflix.com, and the website for the bank where I have an account. In order to actually complete a transaction on all four of these sites, it is required that the user have an account. The account itself is free, but it does require the input of a significant degree of personal information: complete legal name, mailing address, phone number, e-mail address, credit card number (along with expiration date and security code), and a variety of data that are promised to serve to create layers of security for the users (such as mother’s maiden name, name of high school attended, city of birth, and the like).
I already had an account on all four of these sites, but because of this assignment, I was much more conscious of how my personal information and my past purchasing or site-visit habits affected my current experience. On expedia, my credit card information automatically appeared when I began to make a travel reservation. On Amazon, a menu of “recommended books” that were customized to my interests based on past purchases and books I’d viewed during previous visits was displayed prominently on the main page. Similarly, on Netflix, a list of recommended movies appeared on the main page, movies that had been selected especially for me based on my history of rentals. On the bank website, the user page had been modified, and even if I had previously selected that I did not want my personal information saved, my user name popped up automatically. These were just three out of numerous examples of a single day online. If this was the case for what Icould see, I imagine that the amount of information about me that is used to customize marketing messages, generate spam, etc.
This exercise raised my consciousness significantly about the way in which my personal information is used and for what purposes. When I began to read more about this process of data mining, I realized that it is much more sophisticated and complicated than even these three experiences might suggest. As Han and Kamber explain in their book Data Mining: Concepts and Techniques, data miners collect vast quantities of information about every single visitor to the Internet, as well as users of other electronic media. Credit cards and debit cards also serve as means for retailers and marketers to capture consumer information and create customized pitches for buyers. When these data are collected using sophisticated software, they are then sorted into many different types of information categories. Large retailers, in particular, have become particularly adept at determining precisely what types of information are relevant and valuable to them; this information is then warehoused for future use, the future being, at times, astonishingly quick, as on Amazon.[3]
I feel uncomfortable with the fact that retailers collect such information about consumers. While I may very well like the books or movies that Amazon and Netflix recommend, and while the automatic appearance of my information may make my online experience faster, the fact that I do not retain control over whether I want these “conveniences” bothers me and makes me feel uneasy. While I am not generally an advocate of using the tool of legislation as a means of establishing and enforcing business values, standards, and practices, I am an advocate of businesses being more responsible so that such legislation is not necessary. I think that online users should have more choice about how their information is used, and I think that as a minimum standard of retailer behavior, online vendors—regardless of their industry—should have a prominently placed statement about how they use information and what privacy protections and options are available to users so that consumers can be more informed. I am also an advocate of consumers becoming more conscious about their own behavior and Internet use. Learning more about what data mining is, how it is used, and how to protect oneself from malevolent or intrusive data-mining practices is one step, and an empowering one, that can make a significant difference in this practice.
Related Articles
What are Data Loggers and What is a Data Logger Used For?
Three Reasons to Use Joomla as a Content Management System
How Long Does it Take to Train Speech Recognition Programs Like Dragon or on Vista?
An Extended Definition of Strategic Systems for IT Management
[1] Herman Tavani, “Informational Privacy, Data Mining, and the Internet,” Ethics and Information Technology 1, no. 2 (1999): 137.
[2] Jianwei Han and Micheline Kamber, Data Mining: Concepts and Techniques (Burlington, MA: Elsevier, 2006), xxi.
[3] Bette Ann Stead and Jackie Gilbert “Ethical Issues in Electronic Commerce,” Journal of Business Ethics 34, no. 2 (2001): 75.
]]>Privacy for business extends far beyond protecting a client’s sensitive data or making sure our IT systems are in compliance with our stated privacy policies. In fact, privacy in business encompasses far more than this and it should be the task of every organization, whether high-tech or low, small to muti-national, to understand what privacy means. To aid in this discussion, the use of an article for analysis from CIO magazine entitled, “Privacy is Your Business” by Susannah Patton will be discussed.
The article “Privacy is Your Business” from CIO magazine discusses the benefits for companies making privacy one of their top priorities. For those organizations who are “privacy champions” better business and security can help build a more successful company. To highlight this point, the article examines the case of JetBlue Airways, who experienced a privacy issue that significantly damaged their company profile when they released private information about their customers to the Department of Defense. While it might have been for a noble cause, IT was never informed of this decision and as a result, it was too late when the company (and its customers) realized there had been a breech of their privacy policy. In the end, not only did the company deal with an irrevocable loss of trust with its customers and the public, but was involved in a multi-million dollars class-action lawsuit.
According to the article “Privacy is Your Business” by Susannah Patton, “one of the lessons learned is that CIOs would be wise to play a more central role in the shaping and enforcing of data privacy policies.” In other words, the main purpose of this article is to stress the importance of the CIO in overseeing data and how it is both stored and used. With this in mind, CIOs must make privacy their number one priority and rethink the way they tell consumers about their policies-both for their sake and the sake of the company.
After relating this “cautionary tale” about the pitfalls of not being a privacy champion, the article shifts its focus to give a short history of how data has been collected and used in the past. Several figures are given that reinforce the amount of personal consumer data that exists and in conjunction, more figures are given that discuss the way businesses have responded to this data and increasingly stringent statutes in a number of states. The article shifts again to discuss the company Vanguard and holds it up as a model for successful privacy management. By having a firm leadership system in place as well as a number of controls on data access through a classification system, this company is what the article terms a “privacy champion.” The article closes with more warnings about knowing the laws and how to become a better manager of data.
The article “Privacy is Your Business” by Susannah Patton can be found here.
Related Articles
Managerial Decision Making and Right vs. Right Dilemmas: An Assessment
A Cultural Approach to Doing Business in India, Japan, and Germany
Zoning Laws and the Home Business
How to Start a Business Newsletter
Why Choosing the High-Risk Option Can be Better for Business
]]>